A highly experienced creative with 20 years of experience within the luxury industry.
Andreas excels whilst translating a brand's vision into engaging and dynamic imagery.

When working on visual storytelling, he finds ways to inject energy, a sense of reality and an authentic ‘caught in the moment’ feel. He also mixes lifestyle shots to formulate the brand’s unique tone of voice, fit for each specific aesthetic, aiming to maximize customer engagement with both the brand and product.

Andreas began his career as a fashion stylist, styling across men’s and women’s editorial shoots, moving in 2009 into the e-commerce world to be an integral part of the original NET-A-PORTER.COM styling team. He exited the business in 2016 as the Global Head of Online Styling.

Most recently, as the e-commerce Creative Director for Browns Fashion, established and owned the creative direction from concept to execution for all the imagery across model and still life shots reflecting the brand's distinct tone of voice.

As a part of the senior management team, he built, recruited, managed, and developed a team of senior creatives and during the 7 years he stayed with Browns, the company grew 1000%.