Kids will be kids… 
Fun, imaginative and unique were the key words behind the creation of Browns kids. The concept was an amalgamation of studio shots, illustrations and a family of imaginary friends (monsters) were created all tailored to fit with the Browns aesthetic. The kids were caught in fun and unexpected situations, in a variation of coloured backgrounds and the monsters were appearing in the form of GIF’s enhancing the element of fun. For the teenage section, the concept was tailored to a more grown up approach with a different coloured backgrounds and graphic illustrations.