Define the creative strategy and tone of voice for start-ups and established brands looking for a refresh
Image direction for on model and still life photography across all customer touch points to cover type of photography, art direction, styling & retouch
Work with Social, Editorial, Brand, CRM and private client departments to achieve a cohesive tone of voice
Creative testing & guidelines creation 
Collaborating with in-house studio teams and support them to deliver on the direction
Creative recruitment and team building of image and content creators to support the brands existing and future needs


Develop the studio product flow to be cost effective and efficiently deliver on the creative